Headline Analyzer

How to analyse a headline

1. Type your headline: a blog title, YouTube title, landing page heading, ad or newsletter headline.
2. See an overall score out of 100, the headline type (list, how-to, question, guide), the length in words, characters and pixels, and a list of specific checks.
3. Look at the word balance: a mix of common words for readability with a few power and emotional words for pull.
4. Write alternatives, press Save to list for each one, and compare their scores side by side.

What makes a headline work

Most people read only the headline, and in search results and social feeds they decide in a second whether to click. Effective headlines tend to share a few traits: they are specific (a number, a time frame or a clear outcome), they promise a benefit or answer a question, they use concrete everyday language, and they are short enough to scan. Readers notice the first and last three words most, so put the key idea there.

The score here is a heuristic built from those well-established copywriting patterns: length in the 6–12 word range, a title that fits Google's ~600 px limit, numbers, power words such as "proven" or "mistakes", emotional words, and a recognisable format. It penalises shouting in capitals and strings of exclamation marks. Use it to compare versions, not as a promise of clicks; the best test is always real data, such as an A/B test or Search Console click-through rates.

Above all, a headline must be honest: clickbait that the article does not deliver raises bounce rates and erodes trust. Your headlines are analysed in your browser and saved only on your device.