How to create Organization schema
- Enter your organisation's name, legal name, website and logo URL. Logos should be at least 112 × 112 pixels and look good on a white background.
- Add a short description, email, phone number and founding date if you want them shown.
- List your official social profiles, one per line: LinkedIn, Instagram, YouTube, X, GitHub, Wikipedia and so on.
- Copy the JSON-LD and add it to your home page (or about page) only.
What Organization markup does
Organization structured data tells search engines the official details of your company, charity or brand. Google uses it to choose the logo shown in search results and knowledge panels, and to connect your website with your social profiles through the sameAs links. That helps searchers find the real you, especially when your name is shared with other businesses.
Keep the details consistent with your Google Business Profile, Wikidata entry and social accounts. If you run a physical shop or office, consider LocalBusiness markup instead, since it is a more specific type of Organization with address and opening hours. Generation is done locally in your browser.
FAQ
Where do I add Organization schema?
Paste the JSON-LD script into the HTML of the page it describes, usually in the head. Most CMSs and SEO plugins have a field or block for custom code.
Will Organization schema guarantee rich results?
No. Valid markup makes a page eligible, but Google decides per search whether to show a rich result. Check Search Console for errors and eligibility.
Which page should have Organization schema?
Usually just the home page or about page. You do not need to repeat it on every page.